MEDIA VIOLENCE AND YOUTH DR Sahu | Shailendra Kumar

Rising levels of violence in Indian society have become a cause of concern. The role of media violence in shaping mass communication and social behaviour is a significant factor contributing to this concern. The media consistently covers stories of specific violent crimes, and the promotion of violent programming and serials further amplifies the issue. Consequently, the youth get engaged in violent behaviour by consuming such content.

The impact of media violence is multi-faceted, with both short-term and long-term repercussions. Immediate effects include the potential for viewers to lose their inhibitions and become more aggressive. However, measuring the long-term consequences of media violence exposure poses a greater challenge. A justifying notion for media violence is the belief that viewers undergo a cathartic experience, legitimizing violence on screen, irrespective of its relevance to the plot.
The strength of media lies in its ability to fulfill communication demands, with print media relying on literacy levels and comprehension, while broadcast media, with its capacity to overcome literacy barriers, may wield a more substantial influence in certain civilizations. The book underlines the theoretical perspective of media violence and its impact on the behaviour of youth. The book will prove highly valuable in comprehending the concept of media violence and its connection to youth behaviour.